Slow page speed has to be among the top 5 most annoying things online. Search engine users will bounce off the next website whenever they sense a slow down on how your website pages load. This not only jeopardises your SEO strategy’s effectiveness but also makes you the least favourite website to your search engine and you definitely understand what that could translate to in terms of rankings and ratings on SERPs. To avoid such stumbling blocks to your SEO campaign, understand the factors that affect your page speed and how to correct them.
Factors affecting your site’s loading speed
Proper website design and optimisation are responsible for the good loading speed of the pages on your website. Alternatively, there are a number of factors that may get in the way of your fast loading speed, as discussed below.
Poor host for your website
Your business is the determinant of what host you will choose. Assess your requirements and budget appropriately for a well-resourced host who can maintain the high traffic level on your website. You do this with a small host and watch your page speed begin to slag and chase off whoever would have been checking them out.
Just a lot of ads
Ads work perfectly fine when moderated. Displaying too many ads on your web pages is unhealthy for your loading speed, and that amplifies the bounce off rates of your clients. Too many ads are besides a nuisance to the search engine user also negatively affecting your conversion process.
Use of heavy images
Compress your pictures to PNG and JPEG to improve your website loading speed. Yes, the people love to see a good picture online but not if it slows down your loading speed. That can be disadvantageous to the business.
How to Develop your Local SEO
Unlike in the past decades, small businesses are now more courageous about venturing online. In the past, this used to be a platform for big companies but no more. Local SEO does more good to local business today explaining the sudden increase of businesses online. Doing your SEO right is, however, one other step you have to get right or else your performance will continue taking that graph downward. You can either outsource a professional to assist you or use one of the following many SEO hacks to improve your rank locally.
- Encourage Customers to give reviews – After every satisfactory search engine optimisation services in Brisbane offered, encourage your customers to give that 5-star rating on your website or at least leave a comment. Believe it or not, shoppers today go for the reviews and ratings to decide on which brand to buy or what service to get from where.
- Optimise site for mobile phone users –More than a third of the world population today depend on smartphones to get online. Websites that have not been optimised for smartphone users to remain at a major disadvantage leaving everything to the competition. By making your site mobile-friendly, you will be able to cover every online shopper in your area driving your sales up.
- Work on your local keyword use – Research on the keywords people use in your area to do different searches and use them appropriately on your website’s content. In doing so, you will always rank highly when the keywords are used during searches.